Offers beauty & personal care products (make-up, skincare, haircare, bath & body, fragrance), fashion & lifestyle (apparel, accessories, footwear) and complementary home/ wellness items.
Operates both online (website, mobile app) and offline (physical stores under formats like Nykaa Flagship, Nykaa Luxe, Nykaa On Trend).
Acts as a mix of inventory-led (for beauty & personal-care) and marketplace/model (especially for fashion) approaches.
Authenticity promise: Markets the “Nykaa Guarantee” – products sourced directly from brands/authorized distributors
As of March 31, 2025: Served ~42 million+ customers via online platforms and ~237 offline beauty stores across ~79 cities in India.
Product portfolio: Over 4,200 beauty brands and 4,400+ fashion brands (as of latest filings
Business segment split (FY2025 estimate): ~91% Beauty segment, ~8% Fashion, remaining from “new businesses”.
Listed on Indian stock exchanges under ticker “NYKAA”.
Industry classification: E-Retail / Nonstore Retailers – focused on beauty & lifestyle.
Recognised in “Fortune India” list (Fortune 500 India #336 in 2024).
Founder & CEO: Falguni Nayar (also Executive Chairperson & Managing Director).
Other leadership:
Adwaita Nayar – Executive Director, MD & CEO of Nykaa Fashion.
Anchit Nayar – Executive Director, MD & CEO of Nykaa E-Retail.
P Ganesh – Chief Financial Officer.
Vision statement: “Bringing inspiration and joy to people, everywhere, every single day.”
Brand positioning: A digitally-native, content-led, omnichannel lifestyle retail platform (beauty + fashion).Key differentiator: High focus on authenticity, curated brands, engaging content + community alongside commerce.