Social Media Strategy
Plan and execute monthly social media calendars in line with brand campaigns and product launches.
Identify trends, hashtags, and audience insights to optimize engagement.
Content Creation & Curation
Collaborate with the creative team, influencers, and photographers for posts, videos, and stories.
Approve final visuals, captions, and tone of voice before publishing.
Campaign Management
Manage influencer collaborations and paid social campaigns.
Track ROI and conversion metrics for digital promotions.
Community Management
Respond to user comments, feedback, and DMs promptly.
Build brand loyalty and maintain a positive community tone.
Analytics & Reporting
Use tools like Sprinklr, Hootsuite, or Meta Business Suite to track performance.
Prepare weekly/monthly reports on growth, reach, engagement, and impressions.
Cross-Functional Collaboration
Work with PR, design, content, and e-commerce category teams to align social efforts with overall brand strategy.
🎯 Performance Bonus: Based on campaign success, engagement growth, and revenue impact.
📈 Annual Appraisal: Yearly salary revision linked to performance ratings.
🏦 Provident Fund (PF), Gratuity, and Bonus as per company policy.
💹 ESOPs (Employee Stock Options): May be available for top-performing managers.
🏥 Comprehensive health insurance for employee + dependents (spouse, parents, children).
🧘 Wellness programs — gym/yoga reimbursements, counseling, and mindfulness sessions.
💉 Preventive health check-ups and maternity/paternity coverage.
🏡 Hybrid Work Options: Combination of in-office (Mumbai HQ or Gurugram) and remote work days.
🌴 Paid Leave Benefits:
Casual & Sick Leaves
Earned Leaves
Maternity/Paternity Leave
Festival and Wellness Leaves
🕯️ Flexible Work Hours during campaign off-seasons.
🎓 Training Programs: Courses in digital marketing, analytics, influencer management, and leadership.
💼 Career Growth: Opportunity to advance to Manager / Senior Manager – Social Media or Head of Digital Marketing.
💡 Workshops & Certifications in social media analytics, Meta Ads, SEO, and brand storytelling.
🧭 Mentorship from Nykaa’s senior brand and marketing leaders.
💄 Exclusive Discounts on all Nykaa Beauty, Nykaa Fashion, and Kay Beauty products.
🎉 Festival Celebrations (Diwali, Holi, Women’s Day, etc.) and team outings.
🎂 Birthday & Milestone Gifts.
☕ Onsite cafeteria and relaxation areas at corporate offices.
💖 Inclusive and diversity-focused work culture.
🏆 “Star Performer” and “Social Media Innovator” awards for creative campaigns.
🌐 Opportunities to represent Nykaa at brand summits, influencer events, and fashion weeks.
🚀 Fast-track promotion for consistently high campaign performance.
Business Model & Operations Offers beauty & personal care products (make-up, skincare, haircare, bath & body, fragrance), fashion & lifestyle (apparel, accessories, footwear) and complementary home/ wellness items. Operates... Read More