Customer Retention Strategy
Develop and execute retention campaigns across email, SMS, WhatsApp, push notifications, and app.
Create personalized communication journeys for repeat customers.
Customer Segmentation & Insights
Use data to segment users based on purchase frequency, value, and interests.
Identify at-risk users and design win-back strategies.
Loyalty & Engagement Programs
Manage Nykaa’s loyalty initiatives like Nykaa Prive and reward-based campaigns.
Promote referral and membership programs.
CRM & Automation
Use marketing automation platforms (e.g., MoEngage, CleverTap, WebEngage) for customer journeys.
Monitor open rates, click rates, and conversion rates to optimize campaigns.
Analytics & Reporting
Track retention KPIs — repeat rate, churn rate, CLV (Customer Lifetime Value), and engagement.
Conduct A/B tests to optimize messages and timing.
Cross-Functional Collaboration
Work with Product, Data Science, and Creative teams to deliver personalized experiences.
Coordinate with category heads for product-based retention campaigns (e.g., skincare, wellness, fashion).
Competitive pay with annual performance bonuses
Comprehensive health insurance (for employee + dependents)
ESOPs (for mid-senior level roles)
Paid leaves and flexible work options
Employee discounts on Nykaa Beauty & Fashion
Learning & upskilling opportunities in CRM and analytics
Festival gifts, birthday rewards, and team celebrations
Business Model & Operations Offers beauty & personal care products (make-up, skincare, haircare, bath & body, fragrance), fashion & lifestyle (apparel, accessories, footwear) and complementary home/ wellness items. Operates... Read More