The name "Tanishq" is a fusion of two Sanskrit words: "Tan" (body) and "Nishk" (gold ornament), symbolizing a connection between the wearer and the jewellery . Initially, Tanishq focused on exporting 18k gold watches studded with precious stones. However, it soon expanded its offerings to include 22k gold jewellery, establishing a state-of-the-art manufacturing facility in Hosur, Tamil Nadu.
Tanishq offers a diverse range of jewellery collections catering to various occasions and preferences:
Gold & Diamond Jewellery: Featuring traditional and contemporary designs.
Mia by Tanishq: A sub-brand launched in 2011, focusing on modern, lightweight jewellery for working women.
Rivaah by Tanishq: Introduced in 2017, this collection specializes in bridal jewellery, blending traditional craftsmanship with modern aesthetics.
Mirayah by Tanishq: Also launched in 2017, catering to women under 40 with contemporary designs.
Aveer by Tanishq: Launched in 2017, this line marks Tanishq's entry into men's jewellery. The brand has also collaborated with De Beers to promote natural diamonds in India, leveraging De Beers' diamond verification technology to ensure authenticity.
Tanishq has expanded its footprint beyond India:
Gulf Region: Opened its first international store in Dubai in 2020, followed by locations in Abu Dhabi, Sharjah, and Doha.
United States: Opened its first store in New Jersey in 2023, with additional stores in Texas.
Singapore: Launched a boutique store in Little India in November 2023.
In July 2025, Titan announced plans to acquire a 67% stake in Dubai-based luxury jewellery retailer Damas, aligning with its strategy to expand its presence in the Middle East.
Leadership Change: Ajoy Chawla, the current CEO of Tanishq, has been appointed as the next Managing Director of Titan Company, effective January 1, 2026
Financial Growth: In 2025, Titan reported a 25% increase in fourth-quarter revenue, largely attributed to surging gold prices and strong demand for jewellery.
Consumer Trends: Amid rising gold prices, there has been a shift towards diamond and gemstone-studded jewellery, with sales of studded pieces outpacing those of pure gold items