The founders were Hariprasad Gopikrishna, under mentorship of Sri Balkrishnaji and Late Sri Gopi Krishnaji.
Current leadership includes Atul Saraf and Anoop Saraf, and with next gen like Vaibhav Saraf and Saumitra Saraf involved.
Aisshpra offers a wide variety of jewellery to cater to different tastes and occasions:
Silver, Gold, Diamond, Platinum jewellery.
Bridal jewellery, temple jewellery, heirloom-style pieces. Solitaires (single-stone diamond jewellery).
They emphasize Trust, Integrity, Ethics (TIE) as core values.
Hallmarked jewellery: they were among the early adopters of hallmarked jewellery in their region.
Certified diamonds: diamonds used are certified (IGI / GIA) and “conflict-free.”
They have multiple exclusive brand outlets (EBOs) in Uttar Pradesh: Gorakhpur, Ballia, Azamgarh, Deora, Basti, Padrauna, Lucknow etc.
Their operations include manufacturing capacity, employing artisans and workers in hundreds.
Online presence with many designs (>10,000) for various occasions.
They run CSR initiatives: for example, supporting disaster relief, environmental campaigns, community welfare.
They’ve launched educational campaigns about jewellery buying (e.g. importance of hallmarked jewellery).