Full Name: Max Fashion (part of Landmark Group)
Industry: Retail – Fashion & Lifestyle
Type: Value fashion retail brand (offering affordable fashion for men, women, and children)
Founded: 2004 in UAE
Entered India: 2006, first store in Indore
Global CEO (Landmark Group – Max Division): Kabir Lumba
CEO India (Max Fashion India): Shital Mehta
Global Headquarters: Dubai, United Arab Emirates
India Headquarters: Bengaluru, Karnataka
Stores in India: Over 500 stores across more than 200 cities
Global Presence: Stores across Middle East, South Asia, Southeast Asia, and Africa
Employees: Tens of thousands across its operations (exact number not publicly disclosed)
Target Customers: Middle-class families and youth looking for trendy, affordable fashion
Apparel (men, women, kids)
Footwear
Accessories
Lifestyle products
Positioned as a “value fashion” retailer – trendy fashion at affordable prices
Focus on omnichannel retail: online shopping plus strong offline presence
Frequent style refreshes, introducing new fashion lines every few weeks
Large format stores with wide product range under one roof