Usually assigned to a region, city, or cluster of stores.
Field-based role with travel to stores, suppliers, or potential partners.
Drive business growth by identifying new revenue opportunities, expanding store reach, and increasing sales.
Support management in strategic initiatives, market research, and operational improvements.
Market & Territory Development
Identify new business opportunities in retail locations or neighborhoods.
Analyze competitor activity and local market trends.
Build relationships with local vendors, suppliers, and stakeholders.
Store & Sales Support
Assist stores in meeting sales targets.
Help implement promotional campaigns or seasonal sales strategies.
Provide feedback on customer preferences and product performance.
Reporting & Analysis
Maintain sales reports, market intelligence reports, and competitor analysis.
Present findings to Area Managers or Regional Heads.
Collaboration
Work closely with marketing, merchandising, and operations teams.
Support new store launches or expansions in assigned territory.
Sales & Negotiation Skills – ability to build relationships and influence partners.
Communication Skills – verbal and written for internal coordination and vendor interaction.
Analytical Skills – basic market research and data interpretation.
Self-Motivation & Field Work Capability – can manage territory independently.
MS Office / Basic CRM Knowledge – for reporting and tracking.
Education: Usually Graduate in Business, Commerce, Marketing, or related field.
Experience: 0–3 years (freshers may also be considered for entry-level BDE roles).
Retail or FMCG experience is an advantage.
Fixed Salary: Competitive base salary depending on experience (₹2.5–4 LPA for entry-level; ₹4–6 LPA with experience).
Performance Bonuses / Incentives: Often linked to sales targets, new business acquisition, or store growth.
Travel Allowance / Reimbursements: Since it’s a field role, expenses for travel and client visits are usually reimbursed.
Medical Insurance: Coverage for self (and sometimes family).
Accidental Insurance: Standard in many corporate retail setups.
Store Discounts: Special discounts on Vishal Mega Mart products.
Team-building Activities: Company-sponsored events, team outings, or training workshops.
Recognition Programs: “Employee of the Month” or performance-based awards.
Clear promotion path:
BDE → Senior BDE → Area Manager → Regional Manager → National Sales Manager.
Skill development: Opportunity to improve sales, negotiation, and market research skills.
Exposure to multi-department operations, including marketing, merchandising, and logistics.
Flexible field-based schedule in some cases.
Travel within the assigned territory; company may provide support vehicles or reimbursements.
Opportunity to network with suppliers, partners, and key stakeholders.
Target Market: Budget-conscious consumers, tier-2 and tier-3 cities in India Product Categories: Apparel: Men, Women, Kids General Merchandise: Household items, kitchenware, accessories FMCG: Groceries, personal care, cleaning... Read More