Lead Generation
Research potential customers using LinkedIn, databases, industry directories, etc.
Identify target companies and decision-makers.
Outbound Prospecting
Make cold calls, send emails, LinkedIn outreach, and other methods to connect with prospects.
Follow structured scripts and cadences to book meetings.
Inbound Lead Qualification
Handle leads generated via marketing campaigns, trade shows, referrals.
Ask discovery questions to assess fit and interest.
Appointment Setting
Book meetings/demos for BDMs, Key Account Managers, or Sales Executives.
Ensure handover of qualified leads to senior sales team smoothly.
CRM Management
Update and maintain records of outreach activities, prospects, and opportunities.
Track pipeline health and conversions.
Collaboration with Sales & Marketing
Provide feedback on messaging, campaigns, and market response.
Share intelligence on competitor activities or client objections.
Fixed salary + Incentives → Extra pay for achieving lead/meeting targets.
Performance Bonus → Quarterly or annual rewards for pipeline contribution.
Provident Fund (PF) → Retirement savings contribution by employer.
Gratuity → Long-term service benefit as per law.
Health Insurance / Mediclaim → For employee, sometimes extended to family.
Life / Accident Insurance (in larger corporates).
Laptop, phone, CRM access provided for daily work.
Mobile / Internet Allowance (for outreach and remote work).
Sometimes travel allowance (if role includes client visits, though many SDRs work inside-office).
Paid leaves (sick, casual, earned).
Public/national holidays.
Some companies offer flexible work options or hybrid/remote roles.
Structured training programs (sales, communication, CRM).
Career path to Business Development Executive (BDE), Business Development Specialist (BDS), or Business Development Manager (BDM).
Regular performance reviews with promotion opportunities.
Incentive trips, certificates, awards for top performers.
Monthly/quarterly recognition in sales teams.