Plan and execute paid campaigns on:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads (if B2B)
Other platforms as required
Monitor daily campaign performance and optimize for:
ROAS (Return on Ad Spend)
CPA (Cost per Acquisition)
CPL (Cost per Lead)
Conversion rate
Conduct keyword research and audience targeting
Perform A/B testing of ads, creatives, and landing pages
Manage advertising budgets efficiently
Track campaign performance using tools like:
Google Analytics (GA4)
Google Tag Manager
Meta Business Manager
Prepare weekly/monthly performance reports
Collaborate with creative and content teams for ad materials
Identify growth opportunities and scale successful campaigns
Often higher monthly/weekly rates compared to full-time for similar work
Possibility of performance incentives for hitting targets
Remote or hybrid work options in many companies
Options to work with multiple clients if permitted by contract
Hands-on experience with real-time campaigns
Opportunity to build portfolio with measurable results
Exposure to diverse tools & strategies (Google Ads, Meta, analytics)
Work with analytics tools (GA4, Tag Manager, dashboard reporting)
Build expertise in campaign optimization and paid strategies
Opportunity to earn or maintain industry certifications
Interact with marketing teams, agencies, and stakeholders
Chance to get referrals or future long-term offers
Some companies offer end-of-contract bonuses for performance
Milestone-based bonuses for hitting growth targets
Amazon started as an online bookstore and grew into the world’s largest e-commerce platform. Today, it operates across multiple sectors: E-commerce: Online marketplace selling everything from books to electronics, clothing, groceries, etc.... Read More