Plan and execute paid campaigns on:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Amazon Ads (if e-commerce)
Monitor daily campaign performance
Optimize budgets and bids
Conduct A/B testing (ads, creatives, landing pages)
Analyze data using Google Analytics, GA4, or similar tools
Generate weekly/monthly performance reports
Improve conversion rates and reduce cost per acquisition
Often higher monthly/weekly rates compared to full-time for similar work
Possibility of performance incentives for hitting targets
Remote or hybrid work options in many companies
Options to work with multiple clients if permitted by contract
Hands-on experience with real-time campaigns
Opportunity to build portfolio with measurable results
Exposure to diverse tools & strategies (Google Ads, Meta, analytics)
Work with analytics tools (GA4, Tag Manager, dashboard reporting)
Build expertise in campaign optimization and paid strategies
Opportunity to earn or maintain industry certifications
Interact with marketing teams, agencies, and stakeholders
Chance to get referrals or future long-term offers
Some companies offer end-of-contract bonuses for performance
Milestone-based bonuses for hitting growth targets