A Customer Relation Executive (sometimes called Guest Relation Executive) is a retail-facing role focused on building & maintaining relationships with customers, enhancing their experience, handling queries/complaints, supporting sales, and ensuring the store maintains positive service standards.
Depending on the specific location, some or all of these can be part of the job:
Greeting customers when they enter the store; making them feel welcome.
Understanding what customers want, assisting them in selecting jewellery, explaining product features, benefits, materials, gemstones etc.
Handling customer inquiries & complaints (in-person, by phone, email/WhatsApp etc.); ensuring issues are resolved promptly.
Supporting the sales team during busy periods; sometimes helping with direct sales or suggestive selling. Keeping track of customer data / CRM inputs: updating customer profiles, interaction logs, tracking “lost customer” data (why some customers did not buy), following up.
Monitoring & responding to online reviews (e.g. Google reviews) for the store; reporting staff performance etc.
Maintaining store ambience, including visual merchandising (dangler, standees, display cleanliness etc.). Assisting with promotions, marketing events, exhibitions; inviting customers, organizing gifts, arranging special offer
Fixed salary with potential performance incentives (based on customer satisfaction / sales support).
Employee discounts on jewellery purchases.
Festival bonuses and rewards during peak seasons.
PF, ESI, gratuity, and other statutory benefits (as per company HR policy).
Clear growth path: CRE → Senior CRE → Customer Relationship Manager / Assistant Manager → Store Manager.
Opportunity to move into specialized functions like CRM analytics, marketing, or sales leadership.
Internal training programs on jewellery knowledge, customer service, and communication skills.
Exposure to luxury retail environment and handling premium clients.
Hands-on experience in customer service, complaint handling, CRM tools, and sales support.
Continuous product training (understanding gold purity, diamonds, hallmarking, etc.).
Professional retail store setup with modern customer service practices.
Team-based work culture with support from sales & marketing teams.
Regular interactions with diverse customers — helps in building interpersonal confidence.
Develops strong communication, negotiation, and relationship-building skills.
Enhances grooming, professional behavior, and presentation standards.
Builds a strong foundation for a career in hospitality, retail, and luxury service industries.
Here are some of the designations used, based on recent job listings: Management Trainee – Grade 1 m.timesjobs.com Junior Executive – Sales & Services TimesJobs +1 Executive – Sales & Services careers.malabargroup.com... Read More